RFID: RFID Journal and AAFA - Two Left Feet

In August of this year RFID Journal and the American Apparel & Footwear Association (AAFA) will host "the first-ever RFID event specially designed to fit the needs of the Apparel & Footwear community".

In their invitation, Mark Roberti (Founder and Editor of RFID Journal) and Mary Howell (Vice President, Industry Relations, American Apparel & Footwear Association)promise RFID case studies and strategic deployment tips from early adopters and industry experts.

"Plus", they point out, "the entire conference is off limits to the press, so you can be sure you'll get candid insider insight that you can't hear anywhere else."

I remember when Roberti was light on his feet, soothing consumers with grand tales of a Brave New RFID-world; a world of lower prices, better service, and personalized inventory.

Although still an industry darling, Roberti has lost his public footing, turning from soothing to snubbing and now, finally, to silencing.

Labeling the press 'persona non grata' is a defensive maneuver. Mr. Roberti... Ms. Howell... what are you afraid of?

Sally Bacchetta - Freelance Writer
Freelance Writer
RFID

RFID: Logan's Run at Trolley Scan

At the time of my 4/11/06 post, Trolley Scan's RFID-radar enabled proprietary remote tracking that was accurate to within 0.5 meters.

TS just announced a new, tricked-out version of RFID-radar that is accurate to within a few centimeters over a 100 meter operating range.

The new system is WAY faster, capable of more than 10,000 range calculations per second, and it is more cost efficient and simpler to manufacture than the original RFID-radar.

Trolley Scan announced that they are "now supplying this as a commercial version that can be used in everyday applications."

Everyday applications? Who are these guys, Sandmen?

Sally Bacchetta - Freelance Writer
Freelance Writer
RFID