Saturday, May 27, 2006

RFID: RFID Journal and AAFA - Two Left Feet

In August of this year RFID Journal and the American Apparel & Footwear Association (AAFA) will host "the first-ever RFID event specially designed to fit the needs of the Apparel & Footwear community".

In their invitation, Mark Roberti (Founder and Editor of RFID Journal) and Mary Howell (Vice President, Industry Relations, American Apparel & Footwear Association)promise RFID case studies and strategic deployment tips from early adopters and industry experts.

"Plus", they point out, "the entire conference is off limits to the press, so you can be sure you'll get candid insider insight that you can't hear anywhere else."

I remember when Roberti was light on his feet, soothing consumers with grand tales of a Brave New RFID-world; a world of lower prices, better service, and personalized inventory.

Although still an industry darling, Roberti has lost his public footing, turning from soothing to snubbing and now, finally, to silencing.

Labeling the press 'persona non grata' is a defensive maneuver. Mr. Roberti... Ms. Howell... what are you afraid of?



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