Thursday, November 10, 2005

RFID: CASPIAN Protest in New Hampshire

excerpts from a CASPIAN press release:

CASPIAN members have taken their concerns about RFID technology to the New Hampshire state legislature where a bill requiring labeling of RFID-tagged items is progressing through committee. Passage of this legislation would be a victory for privacy advocates, but it could spell trouble for Wal-Mart and other retailers who worry that consumers will boycott stores that carry items tagged with RFID. The industry's own studies show the vast majority of consumers object to RFID technology on privacy grounds.

Wal-Mart is expected to be especially hard hit by consumer-driven anti-RFID efforts since it has invested millions of dollars in the technology and taken a very public stance in favor of it. "This controversy comes at a time when Wal-Mart can least afford it," said Katherine Albrecht, Founder and Director of CASPIAN. "They are coming under fire from all sides, for many aspects of their operations. This
will hurt their attempts to position themselves as a more upscale shopping experience and put their publicized bad behavior behind them."

CASPIAN Consumer Privacy //


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